Texas Tech University Health Sciences Center’s (TTUHSC) dedication to education, patient care and research has made a positive impact on the health of residents living in West Texas and beyond for almost 40 years.

To date, TTUHSC has trained more than 20,000 health care professionals. In addition, faculty and staff meet the health care needs of more than 2.7 million people living in a 108-county area stretching from the Texas Panhandle south to the Permian Basin and west into eastern New Mexico.

These achievements, as well as critical research contributions in areas including aging, cancer, reproduction, genetic diseases and rural health, are celebrated in a new branding and marketing initiative, “Your Life, Our Purpose.”

“The secret to TTUHSC’s success is the support from employees, community members and alumni,” said TTUHSC President Tedd L. Mitchell, M.D. “Their hard work and contributions keep us going and ensure that we are able to continue to produce the best health care professionals in the world.”

The yearlong initiative includes an institutional commercial that features a variety of Texas Tech Physicians patients, TTUHSC students and faculty, and centers on the idea that TTUHSC is more than a university.

The Your Life, Our Purpose message also will be carried out on billboards and in print and digital advertisements. The website, YourLifeOurPurpose.com, will accompany the initiative. The site includes features highlighting patients, alumni, students and faculty that personify TTUHSC.

Website visitors can submit their own stories to be incorporated in the initiative. For more information about Your Life, Our Purpose, visit www.yourlifeourpurpose.com.

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