Your Life, Our Purpose

Texas Tech University Health Sciences Center

TTUHSC's dedication to education, patient care and research has made a positive impact on the health of residents living in West Texas and beyond for almost 40 years.

To date, TTUHSC has trained more than 20,000 health care professionals. In addition, faculty and staff meet the health care needs of more than 2.7 million people living in a 108-county area stretching from the Texas Panhandle south to the Permian Basin and west into eastern New Mexico.

These achievements, as well as critical research contributions in areas including aging, cancer, reproduction, genetic diseases and rural health, are celebrated in a new branding and marketing initiative titled, “Your Life, Our Purpose.”

“We have much to be proud of at TTUHSC so many successes that stand as a testament to the excellence that exists in each of our schools and programs," said President Tedd L. Mitchell, M.D. "Just in the recent past, we have attracted top-flight faculty to fill critically important administrative and research positions, one of our researchers has secured a Gates Foundation grant, the School of Nursing was named a Center of Excellence and funding was secured to establish the long-awaited School of Public Health.

"Our academic programs are consistently ranked among the best in the country, enrollment continues to rise, and we will soon exceed 20,000 graduates. For this reason, I am pleased to share an important announcement with the Lubbock campus."

The yearlong initiative includes an institutional commercial that features a variety of Texas Tech Physicians patients, TTUHSC students and faculty, and centers on the idea that TTUHSC is more than a university.

The “Your Life, Our Purpose” message also will be carried out on billboards, and in print and digital advertisements. The website,, will accompany the initiative. The site includes features highlighting patients, alumni, students and faculty that personify TTUHSC.

Website visitors can submit their own stories to be incorporated in the initiative.

Everyone will have an opportunity to participate in this initiative, and there will be special campaigns to engage students and employees," Mitchell said. "Be on the lookout for advertisements and promotional materials with the tagline “Your Life, Our Purpose.” Let’s join together to show the Lubbock community where our focus is and highlight the value of having a team of local health experts."

Click here to watch Dr. Mitchell's message.

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