TTUHSC Wins Awards for COVID-19 Social Media Campaigns

The Office of Communications & Marketing won two dotCOMM Awards for online public service campaigns it has launched since the start of the coronavirus pandemic.

Gold dotCOMM Awards Trophy

dotCOMM Awards categories represent the elements of the web’s evolving tools: interactivity, content, design, social media, video, blogs, influencers and more.

The Texas Tech University Health Sciences Center (TTUHSC) Office of Communications & Marketing recently received one gold award and one honorable mention in the 2020 dotCOMM Awards. The annual competition honors excellence in web creativity and digital communication. It is sponsored and judged by the Association of Marketing and Communication Professionals.

“It's a great honor for us to win these awards,” said TTUHSC Director of Digital Strategy Jennifer Nanz. “We are thrilled that our focus on creating highly engaging creative campaigns is recognized. This motivates us to continue to drive innovation in communication and advertising and support our teams and communities in the areas we serve.”

dotCOMM Awards categories represent the elements of the web’s evolving tools. Interactivity, content, design, social media, video, blogs and influencers are all important components of digital public relations, marketing and advertising campaigns. TTUHSC was recognized for social media campaigns it has launched related to the COVID-19 pandemic.

“Since the start of the COVID-19 pandemic, our team has been very dedicated to communicating changes and addressing new needs on our campuses and in our communities,” said TTUHSC Vice President of External Relations Ashley Hamm. “The Creative and Digital teams have been particularly successful at adapting to their temporary remote work environments and continuing to deliver quality creative works such as these.”

Judges assign each entry a score. Scores between 90-100 earn a Platinum award, 80-89 points get a Gold award and 70-79 points garner a honorable mention.

Below are TTUHSC’s two winning entries.

 

GOLD AWARD: MASKS SAVE LIVES

This public service campaign was designed to encourage the public and the TTUHSC community to wear face masks to stop the spread of COVID-19. Elements of the campaign demonstrated how masks work, debunked misinformation and asked viewers who they wear their masks for. The campaign consisted of several social media graphics, a Facebook profile photo frame, "Mask Minute" Zoom interview series and even mask selfies from faculty and staff.

 

Creative Examples

  • English & Spanish Social Graphics
  • Facebook Profile Photo Frame
  • "Mask Minute" Zoom-Recorded Interviews
  • Proper Mask-Wearing Illustrations
  • Faculty & Staff Mask Selfies

Credits

  • Concept: Kandyce Parsons
  • Project Manager: Jordan Pape
  • Copywriters: Kate Gollahan & Jordan Pape
  • Production Design: Will Watson
  • Photographer: Kami Hunt
  • Art Direction: Aric Johnson
  • Social Media Manager & Video Editor: Kelly Podzemny
  • Video Host: Meaghan Collier

 

HONORABLE MENTION: ALL TOGETHER TTUHSC

What started as a simple request for a social media graphic thanking health care heroes on the frontlines of COVID-19, blossomed into a campaign recognizing health care providers from more than a dozen disciplines and their hard work and sacrifice since the beginning of the pandemic. The campaign originated on the main TTUHSC university-level social media channels—and was also integrated with each of the schools responsible for training each discipline (Medicine, Nursing, etc.).

 

Creative Examples

  • All Together TTUHSC: Thank you
  • All Together TTUHSC: Doctors
  • All Together TTUHSC: Nurses
  • All Together TTUHSC: Pharmacists
  • All Together TTUHSC: Laboratory Scientists

Credits

  • Campaign Concept: Mikel Coale, Jordan Pape and Kandyce Parsons
  • Creative Concept: Whitney Green
  • Production Design: Will Watson
  • Project Manager & Copywriter: Jordan Pape
  • Photography: Josh Dansby and Kami Hunt
  • Art Direction: Aric Johnson
  • Social Media Manager: Kelly Podzemny

Texas Tech University Health Sciences Center

TTUHSC

Beginning in 1969 as the Texas Tech University School of Medicine, Texas Tech University Health Sciences Center (TTUHSC) is now a five-school university with campuses in Abilene, Amarillo, Dallas/Fort Worth, Lubbock, Midland and Odessa.

TTUHSC offers students the opportunity to expand knowledge in programs that are on the forefront of health care education. Our programs and facilities give students the opportunity for hands-on research and clinical experience, and various collaborations with community entities provide students the practical knowledge that is vital to their success.

Almost 50 years since opening, TTUHSC has now trained more than 20,000 health care professionals, and meets the health care needs of more than 2.5 million people in the 108 counties including those in the Texas Panhandle and eastern New Mexico.

Through research, education and patient care, TTUHSC aims to promote a greater health environment for West Texas and beyond. We strive to decrease health disparities for rural populations and improve the health of the community through collaborations with area hospitals and health centers.

Connect with TTUHSC on Facebook, Twitter and Instagram.